Gisela Graham

Gisela Graham Ltd. is one of Europe’s leading design companies for  seasonal decorations and gifts.  Originally the Company made its name for Christmas and Easter decorations in which sectors it is a UK market leader.  A quarter of its sales are made overseas.  In the past five years Gisela Graham has turned her design flair to home interior gifts, with increasing success; already the diversification accounts for around a third of sales.

Gisela Graham now has some 60 full-time employees and agents in Germany, Switzerland, Belgium and Scandinavia selling to over 5,000 retailers in all five continents.   She combines the roles of Managing Director and Creative Director, supervising a team of in-house designers supported by outside freelancers.  The Company remains privately owned, the principle shareholder being Gisela Graham herself.  A sizeable proportion of the equity was given six years ago to longstanding members of staff.

It is fair to say that Gisela Graham has had a lasting influence on the way that the British celebrate Christmas.  She introduced charm, innovation and a distinctive style into a sector where these qualities were notably lacking.  Over the years the Gisela Graham brand has become well-established and her trademark silver label is eagerly sought out.  She can also claim a large influence in encouraging the British to adopt the German custom of decorating the home for Easter.